For founders and experts

Your judgment, without you in every thread.

The same questions reach you every week, and only you know the answer. Your engram answers them the way you would, with the reason attached, and asks when it has no precedent. You read a decision card, not a thread.

The bottleneck

The calls only you can make, all day.

A discount request, a late shipment, a partner asking for an exclusive, a meeting tomorrow that needs a brief. Each one waits for you, because the rule that decides it lives in your head and in years of your own replies.

Duplikate turns those replies into your engram: your rules, your precedents and your way of saying things, each citing where you said it. Your helper uses it to draft, triage and prepare the decision, and you approve.

Where it starts

What people hand off first.

  • Pricing and terms replies

    Discount requests, terms and exceptions. It drafts at your rule, cites the reply where you set it, and flags anything past your limit for you.

  • Inbox triage

    What needs you, what can wait, and what a rule of yours already answers. You see the pile sorted, with a reason on each.

  • Client follow-ups

    The reply you would send after a call, in your words, with the commitments you made listed for you to confirm.

  • Meeting prep

    A one-page brief: who you are meeting, by role; what you decided last time; and the open questions, each traced to its source.

  • At home, on your terms

    A separate Home space with its own sources. The dinner invitation that clashes with family night gets the reply you would send. You decide what Home can see.

See it learn

Same question, three layers.

A fictional person, Sam. Step through the layers. Nothing on this page reads anything of yours.

Sam runs a wholesale coffee roaster.

The questionA buyer at a restaurant group asks for 15% off a reorder of 40 cases.

Search finds what matches the words.

  • Price sheet, last year's edition
  • Thread: volume pricing, 14 messages, last year
  • Invoice for the same buyer, March

02 · Graph

A graph connects what relates to what.

  1. The buyer
  2. The account: a restaurant group, three locations
  3. Six orders over two years
  4. Discounts given before: 5%, 8%
  5. Terms: net 30

03 · Sam's engram

Only Sam knows what to do with it. Sam's engram does too, and shows why.

Offer 8% on 60-day terms, not 15%.

Never past 10% on reorders. Volume earns terms, not margin.

Sam's reply to a buyer, 12 March last year

Sam did the same for two similar buyers, in June and September.

Thanks for the reorder. I can't do 15, but I can do 8% and move you to 60-day terms, which is what I offer accounts your size. Shall I confirm the 40 cases at that?

Drafted by Sam's AI. Sam approves before it sends.

How it keeps learning

One correction, next time right.

  1. 01 · It drafts

    A buyer asks for 15% off a reorder.

    Happy to offer 15% on this reorder.

  2. 02 · Sam edits

    15% 8% on 60-day terms

    Never past 10% on reorders.

  3. 03 · It proposes a node

    Learned from Sam's edit on 3 October

    Never past 10% on reorders.

  4. 04 · Next time

    Two weeks later, another buyer asks for 12% off a reorder.

    I can do 8% on 60-day terms, which is what I offer on reorders.

    Cites Sam's edit of 3 October.

    No precedent for this. Asking Sam.

    Nothing to cite: Sam discarded the node.

    Drafted by Sam's AI. Sam approves before it sends.

How it works for you

Four steps, and you hold the first and the last.

  1. 01Choose your sourcesUsually your sent mail first. You export what you choose to share; nothing connects live to your mailbox until you want it to.
  2. 02We build your engramYour rules, precedents and voice become nodes, each citing your own words, with every name turned into a role.
  3. 03We measure it against youWe replay decisions you already made and show you where it disagreed, before anything runs.
  4. 04It drafts, you approveDecision cards and drafts wait for your OK. Your corrections become proposed nodes you keep or discard.
Side by side

Three ways out of the thread.

DimensionA human assistantAn assistant with memoryYour engram, with Duplikate
How it learns your rulesYou explain them, one at a timeFrom what you tell it in chatFrom your own record: the replies where you set each rule
Shows its reasonWhen you askDepends on the productAlways: the rule, and where you said it
Measured against youBy you, over timeNo published scoreYes: replayed against decisions you already made
When it is unsureAsks youDepends on the productAsks you: "No precedent for this. Asking you."

A human assistant by what the role does; assistants with memory by their public pages, read 24 October 2026.

Who it is not for

When the answer is not this.

  • You want it to act with no review. It asks first, by design, until a standing rule inside a limit you set allows otherwise.

  • You want a video or voice double. Duplikate writes. It does not imitate your voice or your face.

  • You won't share your own writing. There is nothing to build from without it.

Decisions about hiring, firing or anyone's pay are left out on purpose. Those stay with people.

Questions

What people ask first.

Will it answer for me without asking?
Not unless you set a rule that allows it, inside limits you set. At launch, every draft and every decision waits for your approval, and every message it sends says it was drafted by your AI.
What does it need from me?
Your own record, chosen by you, usually sent mail first. A few hours across the build to choose sources and answer what the record cannot, then minutes a day on the approval queue.
What if it gets a call wrong?
You see it before it goes anywhere, because everything waits for your approval. Your edit becomes a proposed node citing the edit, and once you keep it, the next similar draft follows it.
Is it only for founders?
No. It is for anyone whose own calls are the bottleneck: operators, partners, advisors and senior specialists. What matters is a record of your own decisions in your own words.
Can it handle my personal life too?
In a separate Home space, with its own sources and permissions. Most people start with work, where the same questions reach them most, and add Home when they want to.
Talk to us

What would you stop doing first?

You'll talk to a senior engineer, not a sales rep, and leave knowing what your engram would be built from and how it would be measured.